Hifaz and SongTools Join Forces to Advance Independent Music Promotion

Hifaz, the professional music career management platform created by Kaya Sound Group, has announced a new partnership with SongTools. Independent artists can now access tools to develop promotional campaigns across Spotify, TikTok, Instagram, and Facebook.

At Kaya Sound Group, we believe the work of an independent record label does not end when a song reaches digital platforms. Releasing music also requires planning, administration, promotion, and a strategy capable of connecting each project with the right audience.

That experience led us to create Hifaz: a platform built from within the music industry to help artists, producers, and independent labels manage their careers from one place.

Today, we are expanding that ecosystem through a new partnership between Hifaz and SongTools, a platform specializing in digital music promotion.

What Is SongTools and What Does It Do?

SongTools enables artists to create and manage digital campaigns to promote their music releases.

Through its available tools, users can develop campaigns focused on different platforms and objectives:

• Spotify playlist campaigns.
• TikTok Ads to promote songs and content.
• Instagram Ads to reach new audiences.
• Facebook Ads to expand the reach of a release.

This partnership connects two essential parts of an independent music career: professional project management and strategic music promotion.

Hifaz helps artists manage their careers and plan their releases. SongTools adds new ways to promote those releases and introduce them to potential listeners.

SongTools Is Now Available to Every Hifaz User

Access to SongTools is now available to users across all Hifaz plans:

Free · Indie · Pro · Label

Artists who do not yet have an account can register for free on Hifaz and access the available tools without entering credit card details or subscribing to a paid plan.

Creating an account and accessing SongTools through Hifaz involves no payment. Any campaigns a user chooses to activate afterward may require a separate advertising budget.

A New Tool for Promoting Music Releases

For many independent artists, releasing a song is relatively straightforward. The real challenge begins afterward: getting the music in front of people who may genuinely want to hear it.

A music promotion strategy can combine different channels depending on the release, target audience, and available budget. Spotify can support music discovery, TikTok can help generate content and engagement around a song, and Instagram and Facebook allow campaigns to target audiences based on location, age, interests, and behavior.

The Hifaz and SongTools partnership gives artists access to these options through an ecosystem designed specifically for independent music.

The goal is not to promise streams or guaranteed results. It is to make professional tools more accessible so artists can make informed decisions and build strategies suited to their projects.

Hifaz: Technology Created by an Independent Record Label

Hifaz was born from Kaya Sound Group’s direct experience working with artists, catalogs, and music releases.

During that process, we identified a common problem: many of the tools needed to manage a music career were scattered across different applications, documents, and platforms. Some were expensive, overly complex, or not designed for the realities of independent artists and the Latin American music industry.

That is why we developed Hifaz as a music back office that brings together tools to:

• Create split sheets.
• Manage music contracts.
• Build a professional EPK.
• Organize music industry contacts.
• Plan releases.
• Manage catalogs and projects.
• Access new opportunities and artist services.

The addition of SongTools continues that mission by giving artists access to tools that were previously used mainly by specialized teams, agencies, and companies with greater resources.

Who Can Access This Partnership?

The partnership is available to artists, producers, managers, and labels registered with Hifaz.

Whether you are preparing your first release, building an independent career, or managing multiple music projects, you can create a free account, explore the available tools, and decide when you are ready to activate a campaign.

Start Promoting Your Next Release

Managing a music career and promoting music should not be separate processes.

With Hifaz, you can manage your music project and plan your next steps. With SongTools, you can access new ways to promote your releases across Spotify, TikTok, Instagram, and Facebook.

Plan with Hifaz. Grow with SongTools.

Create your free Hifaz account

No credit card is required to register.

Frequently Asked Questions

Is It Free to Access SongTools Through Hifaz?

Yes. You can create a free Hifaz account and access the available tools without entering credit card details. Any campaigns you choose to activate may require a separate budget.

What Types of Campaigns Can I Create With SongTools?

SongTools provides options for developing campaigns involving Spotify playlists, TikTok Ads, Instagram Ads, and Facebook Ads.

Do I Need a Paid Hifaz Plan?

No. Access is available to users on the Free, Indie, Pro, and Label plans.

Do These Campaigns Guarantee Streams or Results?

No. No legitimate advertising campaign can guarantee specific results. Performance depends on the release, audience, strategy, content, and budget.